Shakira is still a big star in Latin music. Her song “Soltera” just became her 24th No. 1 on Billboard’s Latin Airplay chart, setting a new record for female artists. With her many hits and strong influence, Shakira continues to impress fans all over the world.
“Latino Beats Taking Over the World: Five Artists You Need to Know”
Latino artists have been shaping the global music scene for decades, blending vibrant rhythms, powerful lyrics, and cultural pride to create sounds that resonate worldwide. From reggaeton to pop, Latin trap to traditional melodies, these artists have broken barriers and built bridges across cultures. Here are five of the top Latino artists currently dominating the charts and influencing music everywhere.
1. Bad Bunny
Bad Bunny is still ruling Latin music in 2025. His new album, DeBÍ TiRAR MáS FOToS, has songs like “DtMF” and “BAILE INOLVIDABLE,” which both hit the top 10 on the Billboard Hot 100. His new style in reggaeton and Latin trap keeps him a top artist around the world. He will also perform at the Super Bowl 2025.
2.Shakira
3.Karol G
Karol G has solidified her position as a leading figure in Latin music. Her album Tropicoqueta showcases a blend of dembow, cumbia, and reggaeton, reflecting the diverse rhythms of the Latin diaspora. She also made a notable appearance at the 2025 Victoria’s Secret Fashion Show, performing hits like “Ivonny Bonita” and “Latina Forever.”
4.J Balvin
J Balvin is still one of the biggest names in Latin music today. His new songs, including “X,” continue to show his talent and keep him popular with fans everywhere. Known for mixing reggaeton with pop and trap sounds, he brings a fresh and exciting style to the music scene. J Balvin’s energy, creativity, and global appeal make him one of the most loved Latin artists in the world.
5. Rauw Alejandro
Rauw Alejandro driven by his album release, a successful world tour, and industry recognition. His 2024 album, Cosa Nuestra, reached #1 globally on Apple Music and Spotify, making him on the few Latin Artists to do so, as Billboard reports. He keeps mixing different styles like R&B, EDM, pop and salsa, especially on Cosa Nuestra, according to the Ticketmaster Blog. 
The Cultural Impact
These artists are not just entertainers—they are cultural ambassadors. Through their music, fashion, and activism, they highlight Latinx identity and address social issues ranging from immigration to gender equality. Their global appeal speaks to the power of music as a universal language and showcases the richness of Latino culture on the world stage.
As Latino artists continue to innovate and break new ground, the future of music looks brighter and more diverse than ever. Whether through heart-pounding beats or soulful ballads, their voices will keep shaping the soundtrack of our times.
